Visuals & Copywriting
This section highlights my ability to craft engaging, high-quality visuals that resonate with audiences and drive results. Whether it's photography, graphic design, or copywriting, each project showcases my versatility and strategic approach to storytelling. Explore my work to see how I create content that not only informs and entertains but also strengthens brand identity and fosters meaningful connections.
Print & Digital Design
Festive Flyer
This festive flyer was designed for a local newspaper to promote the holiday offerings at the garden centre. With a vibrant green color palette, it captured the spirit of the season while featuring images of two beautifully crafted planters and a snapshot of one of the centre’s popular workshops. The design was aimed at drawing attention to the seasonal products and workshops, encouraging local community engagement during the holidays.
Pinnale Sale
This high-impact sale email promoted a bundle of software products at a steep discount. With a bold yellow and black color scheme, large lettering emphasized the massive savings, making the offer stand out. A dynamic lightning bolt GIF was incorporated to add energy and draw attention, creating an eye-catching design that encouraged quick action from recipients.
Fashion Billboard
This bold and eye-catching billboard announced the grand opening of the new fashion boutique at the Gemmell's Garden Centre. The design featured the words "FASHION BOUTIQUE" in large, prominent letters, with the brand’s logo just below for immediate recognition. A colorful jacket from the boutique was showcased to give a glimpse of the stylish offerings inside, making the billboard both informative and visually appealing to passersby.
Buisness Card
This clean and simple business card design was created to celebrate the festival’s 25th anniversary. It featured the festival’s logo, key event dates, location, website, and social media tag, providing essential information at a glance while maintaining a professional and cohesive look.
Festival Package
I designed a comprehensive advertising package for Almonte Celtfest. The package included details on sponsorship opportunities, advertising packages, and ways to donate merchandise or resources. To add a playful touch, I incorporated fun images of the festival's mascot, a leprechaun, across each page. This not only made the package visually engaging but also reinforced the festive and community-driven atmosphere of the event. View here.
Pinnale New Year's
This email hero image, sent out at the end of December, captures the warmth and joy of a wintery moment between a mother and daughter. With soft lights and a cozy seasonal atmosphere, the design evokes a sense of renewal and comfort. The message, "START THE NEW YEAR OFF RIGHT," was paired with the inviting imagery to inspire a positive start to the year ahead.
Writing
Retirement Email
This email was crafted to announce the retirement of a product in a clear, concise, and customer-friendly way. The copy was short and sweet, delivering the key message without overwhelming the reader. It provided essential information, such as the final availability date and any relevant support details, while maintaining a polite and professional tone. This approach ensured customers were informed, appreciated, and able to take action if necessary, without unnecessary jargon or complexity.
Festival PR Piece
This long-form PR piece communicated the unfortunate cancellation of a beloved local festival due to COVID-19. The writing was empathetic and detailed, carefully addressing the concerns of the community and acknowledging the emotional disappointment of both attendees and organizers. It explained the decision-making process behind the cancellation, prioritizing public safety while offering reassurance that the festival would return in the future. The piece struck a delicate balance between transparency and compassion, keeping the community informed and engaged despite the circumstances.
Longform Piece
In this academic piece, I explored the growing societal fears surrounding cyberbullying and its amplification through modern technology. The paper analyzed how digital platforms have transformed communication, increasing the reach and impact of bullying behaviors. The essay highlighted how societal anxieties have evolved alongside the rapid advancements in technology, offering a thoughtful critique of the challenges posed by our digital world.
Photography
Gold Jewelry Product Photography
This collection features modern, Instagram and Pinterest-worthy gold jewelry photography. Each piece was styled with trendy props like books, satin, wood boards, and natural rocks, creating visually captivating compositions. The use of these props added depth and texture, aligning with current trends in jewelry photography. The result is a set of chic, aesthetically pleasing images that showcase the jewelry in a fresh and stylish way, perfect for social media and online platforms.
Clay Jewelry Product Photography
This collection captures the essence of a clay jewelry brand with a focus on natural, organic elements. Using props like eucalyptus, lush plants, and other earthy materials, while keeping each photo bright, clean, and eye-catching, I created a visually cohesive look that reflects the brand's connection to nature. The organic textures and greenery complemented the handcrafted clay pieces, highlighting their handmade but high quality and creating an authentic, earthy aesthetic that resonates with the brand’s ethos.
Fashion Boutique Product Photography
This collection features stylish clothing and accessories from Gemmell's Garden Centre's boutique, captured with a thoughtful approach to seasonal and thematic presentation. The photos include clothing and accessories artfully arranged with plants and foliage to enhance their appeal and keep in theme with the garden centre. Accessories like purses are showcased surrounded by bigger plants, while selected pieces such as scarves, hats, mittens, and jewelry are styled together in a cohesive ensemble, presented from a top-down view.
This photography not only showcases the boutique's offerings but also aligns with seasonal trends and themes, making the products visually appealing and contextually relevant.
Gemmell's Garden Centre Everyday Photography
This collection captures the vibrant life and community spirit of the garden centre through a series of engaging photos. From lush plant displays and lively workshops to everyday interactions, each image offers a glimpse into the welcoming atmosphere of the centre. The photos tell a rich, visual story that invites newcomers to experience the charm and community feel of the garden centre, showcasing its role as a hub for plant enthusiasts and local gatherings.